When you think of soccer players and cars, sports cars are the first thing that come to mind - after all, many of them have a whole armada of them in their garages. All the more sensational, then, is the commitment of Brazilian soccer star Neymar Jr. to electric mobility - in the form of the e.wave X from e.GO Mobile.

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PSG star Neymar Jr. for the e.wave X

The highlight of the evening was - of course - the appearance of PSG star Neymar Jr. who serves as the car’s testimonial and, in this capacity, is generating more brand awareness with his 173 million Insta-followers. “Seeing this particular electric car being built,” Neymar Jr. said at its launch in Berlin, “is like looking at a 3D work of art that is created in a few minutes. It’s not just a car, it’s a statement that combines innovation and everyday practicality into a lifestyle.”

Full article (in German): Esquire